From Playful Creativity to Makeup Maestro: My Journey in the Beauty Industry


Ever since I was a child, I've been drawn to the world of creative expression. I spent hours lost in colorful drawings, devoured books with fantastical worlds, and even transformed my clothes with scissors and safety pins (much to my mom's amusement!). In my family, my love for all things fashion and beauty earned me the nickname "mami nyanga" – a pidgin term for someone who's totally obsessed with style.

 

My makeup journey, however, took an unexpected turn. After giving birth to my second son in 2011, I hopped on YouTube to learn some new hair braiding techniques. But fate, it seemed, had other plans. Instead of braiding tutorials, a makeup video popped up on my screen, and I was instantly captivated. The artistry, the transformation – it was pure magic!

However, there was a major hurdle. Back then, finding makeup shades for women of color in Germany was a struggle. Undeterred, I became a note-taking pro, meticulously jotting down every product used in the video. Then, I enlisted the help of my amazing little sister in the US. She kindly tracked down all the products and shipped them across the ocean – my personal makeup treasure trove!

Armed with my newfound arsenal, I started selling these products to other women of color in my network. And to sweeten the deal, I offered complimentary makeup applications for those who reached a certain purchase threshold. This wasn't just about sales – it was about sharing my newfound passion and helping others feel beautiful. It was during this time, fueled by constant practice and a love for learning, that I truly honed my craft.

Eventually, I took the leap and opened my own beauty shop. But fate (remember that?) intervened again. Around the same time, my path crossed with someone who would become one of my closest friends. We found each other on Instagram, both united by our love for makeup and the challenges of finding the right shades in Germany. We instantly clicked, and over the years, she became  not just ´´a creative collaborator ´´ but a close friend and confidante. Together, we tackled countless gigs, proving that collaboration, not competition, is the key to success.

To the surprise of many, our friendship thrived in the same industry. We even got invited to a show during the lockdown in 2020 to share our unique story of co-existence. Slowly but surely, my name became synonymous with makeup artistry, even leading to a feature on a German reality TV show! Eventually, I made the decision to close my shop due to personal reasons, but my love for makeup never wavered. Gigs across Germany and Europe kept me busy, and with every job, I learned and evolved.

However, the beauty landscape is constantly changing. New generations are taking center stage, and I knew it was time to expand my skillset. Enter photography! The synergy between makeup artistry and photography is undeniable, and I'm excited to explore this new creative avenue.

Looking back, since around 2012, this passion has fueled my every stroke of the brush. My palette has become a tool to empower thousands of women from diverse backgrounds, different walks of life, and varied ethnicities – each woman a unique canvas. Whether for a momentous occasion or a simple confidence boost, across locations and even virtually on social media, I've had the privilege of wielding makeup's transformative power. The true reward, however, isn't the recognition or remuneration. It's the radiant smiles, the newfound confidence – the undeniable joy that flickers in their eyes when they meet their reflection after our sessions. Witnessing women not just look good, but feel good, is what truly ignites my passion and keeps me reaching for the next brush. And who knows, perhaps the future holds yet another creative twist – the story, after all, is far from over.

All in all, the  journey, from playful childhood creativity to makeup maestro, has been nothing short of extraordinary. While some chapters have closed, new ones are waiting to be written. But before I end this post, you might be wondering about the name – b.Utyful U. What does it mean? Perhaps that's a story for another day. So stay tuned for more beauty adventures! 

 

 

Xoxo 

Klarah

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Lois
Vor 8 Monate

I love this, good job